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The John Muir Trust

The John Muir Trust

  • Inspire youth social action by encouraging young people to connect with, enjoy, and care for wild places.
  • Work with partners to help 100,000 young people over the next 4 years achieve their John  Muir Award, engaging in practical conservation activities that make a difference to wild places in their own community and further afield.
  • Continue to promote and highlight the positive impact environmental action has on individuals and communities.
  • Celebrate and affirm the potential and the importance of youth social action in caring for the natural environment.

Since January 2016 over 88,000 young people aged 10-24 have achieved their John Muir Award, getting involved in youth social action for wild places and their communities. The John Muir Trust also worked with the Shropshire Hills Area of Outstanding Natural Beauty to recruit and support two young #iwill Ambassadors.


Quote from Charlotte Hill, CEO at Step Up To Serve
“The #iwill campaign is driven by leaders from across society who are committed to making youth social action a normal part of growing up in the UK.
We know that young people want to play an active part in improving their communities, and that in doing so, they develop their own skills for work and life. Over 350 cross-sector organisations so far have pledged to support youth social action, and say #iwill. What will you do?”