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Character Scotland

Character Scotland

Character Scotland will encourage young people to discover their values and develop their character so that they grow up to be inspired by and inspire change in others.

  • We will promote social action for young people and support them to act on their hopes for the future – whether it is to end poverty or save endangered species.
  • We pledge to build a network of professionals who are committed to the cause of every child and young person flourishing as part of an inclusive, just, compassionate and sustainable society.
  • We pledge to help build a global network of inspiring young minds, to help them raise and achieve their aspirations and to figure out who and what they want to be.
  • We pledge to work in partnership with schools, youth groups and organisations, to share best practice on what works in Scotland and support them in inspiring generations of interested, vibrant young people to be proactive in tackling the social problems present in their community and society.
  • We will support schools by giving them access to tools from our Inspire>Aspire campaign, and we will support others by providing a safe space to explore character and values, allowing them to give children and young people the chance to contribute to a better tomorrow: a better world.

We have made an effort to promote organisations that may be of interest to the young people we currently engage with so that they can achieve their aspirations for a better world. We have been doing this by signposting them to organisations such as Free the Children, Scotland Malawi and other charities so that they can find the right place to get started in their social action.

We have also been creating partnerships with these organisations so that we can help more young people get involved.

At our annual awards ceremony this year we gathered and filmed #iwill pledges from over 100 young people and gave them a chance to express their aspirations. We also continued with our annual magazine, printing the inspirational words of young people around the UK to help them continue to be inspired and commit to social action.


Quote from Charlotte Hill, CEO at Step Up To Serve
“The #iwill campaign is driven by leaders from across society who are committed to making youth social action a normal part of growing up in the UK.
We know that young people want to play an active part in improving their communities, and that in doing so, they develop their own skills for work and life.
Over 350 cross-sector organisations so far have pledged to support youth social action, and say #iwill. What will you do?”