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Aimia’s Data Philanthropy programme is a skills-based volunteering initiative at Aimia. Each year we pair analysts with charities to help them use their data to drive improvements in their operations, fundraising and recruiting.

For the #Iwill project we used open source data and statistical software to create a maps of schools that could benefit from social action. This analysis and mapping will help Youth Social Action (YSA) charities understand and identify potential new schools where YSA could have a positive benefit.   Aimia analysts will continue to support the #iwill campaign throughout 2017 by helping the Step up to Serve team measure and visualise the improvement of Youth Social Action data collection in their target schools

We’ve just pledged to the #iwill campaign in November 2016, watch this space for our updates on how we do!


Quote from Charlotte Hill, CEO at Step Up To Serve
“The #iwill campaign is driven by leaders from across society who are committed to making youth social action a normal part of growing up in the UK.
We know that young people want to play an active part in improving their communities, and that in doing so, they develop their own skills for work and life.
Over 600 cross-sector organisations so far have pledged to support youth social action, and say #iwill. What will you do?”